68TH GRAMMYS AWARD PACKAGE
68TH GRAMMY AWARDS PACKAGE
Design Challenge
Reimagine the 68th GRAMMY Awards with bold, innovative graphics, including a dynamic title sequence and logo, to capture the excitement of music’s biggest night.
Credits
Package design and animators : Juansebastian Hincapie & Jisoo Park Grammy Model : EJ Hassenfratz
RESEARCH
Software
Cinema 4D
After Effects
GRAMMY AWARDS MARKETING
The GRAMMY Awards, presented by The Recording Academy, honor excellence in music and are known as music’s biggest night. The trophy’s gramophone design reflects its original name, the “Gramophone Awards.” From 2010–2020, marketing styles varied widely, while 2020–2024 saw a more unified look featuring bold colors and creative trophy variations.
CONCEPTS
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The Unique Rhythm
The design mixes repetitive geometric shapes with organic waves. The waves are what make Grammy winners special: their totally unique and distinct music style that breaks the pattern and shows off their individual talent.
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Grammys Live
Before the GRAMMYs, music was mainly orchestras and operas. Today, concerts are dynamic performances with dance and design. Since music and dancing are never static, the GRAMMYs should reflect that, Using motion to match the beat and color to show the feeling of music.
STORYBOARD
1ST PASS
For our first pass, we needed to provide style frames and conceptualize the animation that would go along with it
We where also given the critique to make the vectorized image more cinematic and to make the colors more unified .